From an empty page to your first studio visit.
Ten short chapters, written for artists who have never done this before. What to put on your page, how to set your open days, what to say when someone walks in, and how to handle the sale afterwards. Free, and you do not need an account to read it.
Your page
Getting your studio page live and worth clicking on.
Every field of the form explained, in order, with what to write and what to skip.
Which photos to upload, and in what order
Which image goes first and why it decides the click. Cropping, file size, and how to use the eight free slots.
Feature by feature, what you get for nothing and what the monthly fee adds. Including what happens to your page if you stop paying.
Visitors
Opening your studio and knowing what to do once someone is standing in it.
Setting your open studio days
How the calendar works, how far ahead to plan, what a visitor sees, and what to do when a date no longer suits you.
A checklist. What to hang, what to leave alone, the entrance and the buzzer, where coats go, and why the unfinished work should stay on the wall.
What happens during a studio visit
How to open, what to tell them, when to stop talking, and how to end it without pressure.
After the visit: the follow-up
When to send something, what it should say, and what not to do.
Selling
From the first message to a wrapped painting leaving the studio.
Three replies you can copy: someone is interested, someone asks the price, someone wants to come by.
Selling a work: payment, packing and delivery
Invoice, payment methods, packing, shipping or pickup, and what to keep for your own records.
Your first HEYATELIER Weekend
A timeline: three weeks before, one week before, the day itself, and the day after.
The wider stuff lives on the artist blog.
Pricing your work, photographing it, selling without a gallery, being found by the people who actually buy. The handbook is how to use HEYATELIER. The blog is the craft around it.